Effect of media literacy on entrepreneurial development of learners in adult and vocational education

Much attention has been paid to the contributions of media literacy to children and adolescent development in most developed countries. This study adopted a non-equivalent control type of quasi-experimental research design involving the experimental and control groups. The sample size for the study was 90 learners drawn from all public adult and vocational education centres across Nigeria. The Entrepreneurial Development Test” (EDT) was the data collecting instrument. Data gathered were analysed using mean, standard deviation and analysis of covariance. Findings show that learners exposed to media literacy had a higher positive effect on entrepreneurial development than basic literacy. Furthermore, the cooperative learning style adopted gained a higher entrepreneurial development mean score than solitary. On interaction effect, the study shows that basic literacy had a more positive effect than media literacy, hence, the advocacy for providing necessary facilities to promote media literacy skills. © 2024 Author(s).