Analysis of factors influencing students’ choice of business studies in Ghana: Mixed methods research

The overall aim of business studies is to equip students with knowledge and skills to contribute to the socio-economic development of countries by offering highly qualified human resources. However, in recent times, few students have been attracted to business studies, particularly at the senior high school level in Ghana. Nevertheless, few studies have been conducted to unravel the determinants of the low interest of students in business studies. This study draws on the mixed methods research approach to investigate the determinants of students’ choice of business studies in the Upper West Region. Data were collected from 276 students using survey questionnaires and supported with key informant interviews. Findings show that socio-cultural factors such as gender, social recognition and parents’ occupation significantly influence students’ choice of business studies in Ghana’s senior high schools. Economic factors such as the desire to work in financial institutions, good working conditions and a history of good salaries associated with business professions and the school-level factors: personal interest, teachers’ advice and role models significantly influence students’ choice of business studies. The study recommends that the Government of Ghana should vigorously project business studies through public education and resource support to business institutions. © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.