Examining the information seeking and sharing activities in a virtual community of librarians

The study examines the information exchange activities among librarians when communicating in a virtual community. Specifically, the study explores the kind of information librarians seek or share in a virtual community. The study also explores how librarians react to the shared or sought-for information in a virtual community. This study was carried out on 50 librarians in community of practice on a WhatsApp platform. Netnography as a research design was used in this study. Data were analysed using thematic content analysis techniques. The findings show that librarians share information that encourage and support one another. The findings also show that librarians share and seek related information on career and institutional work, thought-provoking information and personality quotes. In reaction to the shared information, librarians peruse shared information for their authenticity. Librarians share appreciative messages in reaction to the sharing of important and educative information. In the situation of misinformation or where suspicious information is shared, librarians counter the shared information in reaction by posting messages cautioning librarians to beware of scam. © The Author(s) 2021.