Digital academic entrepreneurship in emerging economies: Antecedents of social media adoption for academic entrepreneurship

Digital technologies can lead to the provision of innovative opportunities for academic entrepreneurship. However, investigations on the rationale for the adoption of digital technologies for academic entrepreneurship, particularly in emerging economies, remain limited. As a result, the determinants of digital technology adoption for academic entrepreneurship are not fully understood. Drawing on technology adoption and entrepreneurship literature, we propose a research model to investigate the adoption of social media - a type of digital technology - for entrepreneurial activities among students in academic settings. Based on survey data collected from 312 participants, and a partial least square structural equation modeling technique for analysis, this study shows that computer self-efficacy and perceived enjoyment significantly influence perceived ease of use. In addition, perceived job relevance and perceived ease of use significantly influence perceived usefulness. Furthermore, perceived ease of use and students' perceived entrepreneurial feasibility significantly affect behavioral intention. Moreover, the study shows that behavioral intention significantly affects actual usage. Through these findings, our study advances knowledge on the antecedents of social media adoption for entrepreneurship in academic settings in emerging economies.