Data set on moral values and parental primary school choice: A study of Ado-Odo Ota, Local Government Area, Ogun State

The Nigerian society has been infiltrated with poor public and private schools due to underfunding by government and intervention of private individuals who prioritize profit over qualitative education. The implication is on quality of human capital in the country which interconnect with social and economic development. The dataset examine how parents selects schools for their wards and investigated the influence of socio-economic status, school academic reputation, moral reputation of school and location of school. The data involve a multistage sampling technique and administered 250 questionnaires to parents. Structural Equation, Modelling was applied to test the influence of school academic performance, location, moral values and social economic status on parents' choice of schools for their children and wards. (C) 2021 The Authors. Published by Elsevier Inc.