Promoting library and information services in a digital age in Zimbabwe

Purpose: This study aims to demonstrate how librarians in Zimbabwe are promoting library and information services in a digital environment. Design/methodology/approach: An online questionnaire administered using SurveyMonkey was used to gather data from the participants who comprised 14 academic, one public, three school and three special librarians. Findings: The study confirms that there is competition for the attention of the citizens who have social media, television, social life, work, family life, education, and so on before them. Despite the challenges being faced, librarians in the country are prepared to promote their services and are therefore using a number of strategies to promote the use of library and information services. Originality/value: Promoting library and information services is important considering the waning reading culture in Zimbabwe. The paper recommends possible ways of promoting reading culture in the digital age through the use of library and information services. © 2018, Emerald Publishing Limited.