Investigating pro-environmental behaviour among students: towards an integrated framework based on the transtheoretical model of behaviour change

Environmental degradation has become a major concern around the world. Fostering pro-environmental behaviour is considered among key solutions to reduce impacts towards conservation and rehabilitation of the environment. Various stakeholders have been developing strategies to promote pro-environmental behaviour, especially from an early age that is at student level but environmental issues still prevail on the local and global agenda. Therefore, this makes it questionable about the readiness of learners to change their behaviours towards implementing pro-environmental practices. Literature shows that limited work has been undertaken to assess readiness to change towards pro-environmental behaviour. Taking cognizance of this gap, this paper investigates and analyses the readiness of students towards pro-environmental behaviour by using the Transtheoretical Model of Behaviour Change. A survey was conducted in secondary and higher education institutions in Mauritius. Results showed that demographic factors including gender, level of education and age group had an influence on pro-environmental behaviour. In addition, even though the larger group of participants showed positive attitudes towards protecting the environment, only a smaller percentage had actively changed their behaviours towards a pro-environmental one. As a solution, an integrated framework was proposed in this study to foster pro-environmental behaviour among students. © The Author(s), under exclusive licence to Springer Nature B.V. 2023.